Welcome to the Consumer Product Playhouse.
We create & collaborate with brands & partners who like to play!
Bringing award-winning playful products from the
showroom to the shop floor.
Our Playground
We do things differently here!
From the Playground To The Playroom – A Unique Cross-Category Offer
Stationery &
Creative Play
Award-winning approach to statement stationery and imaginative arts & crafts. From seasonal & travel must-haves to collectibles & personalised play.
Toys &
Activities
A destination for pocket money play and fidgety fun! From slime to squishies, surprise balls to seasonal.
Stationery &
Creative Play
Award-winning approach to statement stationery and imaginative arts & crafts. From seasonal & travel must-haves to collectibles & personalised play.
Our Playful Process
What we do:
Brand Strategy
From development & proposition, to visual identity and branding, our in-house design studio manages the process at every step
Product Innovation Strategy
Insight led consumer product strategies, built on the brand’s core objectives, future growth goals and values.
Retail Strategy
Carving out bespoke retail strategies for short, medium & long term brand growth.
Marketing Strategy
Driving awareness, engagement & sales, through retail activation and creative campaigns which capture attention.
Brand Strategy
From development & proposition, to visual identity and branding, our in-house design studio manages the process at every step
Product Innovation Strategy
Insight led consumer product strategies, built on the brand’s core objectives, future growth goals and values.
Retail Strategy
Carving out bespoke retail strategies for short, medium & long term brand growth.
Marketing Strategy
Driving awareness, engagement & sales, through retail activation and creative campaigns which capture attention.
How we work
Creative core
Personalised approach
Collaboration
Empowering creativity together to explore the possible. Building and strengthening brands through purposeful partnerships
Best of both
Working with global icons of the licensing world, alongside a thriving portfolio of exclusive & established own brands
Creative core
Personalised approach
Collaboration
Empowering creativity together to explore the possible. Building and strengthening brands through purposeful partnerships
Best of both
Working with global icons of the licensing world, alongside a thriving portfolio of exclusive & established own brands
How we work
Creative core
The epicentre of our business – our Creative Hub! Where it all starts with inspiration and imagination!
Personalised approach
Our ingenuity, experience and Big Kid Energy has helped us carve out our unique way of working and unrivalled cross-category offer
Collaboration
Empowering creativity together to explore the possible. Building and strengthening brands through purposeful partnerships
Best of both
Working with global icons of the licensing world, alongside a thriving portfolio of exclusive & established own brands
Our Work
From the showroom to the shop floor, here’s a snapshot from a few of our latest launches!
Calm X PAW Patrol
A proud partnership for us to develop the debut collection for a special collaboration between the top-rated preschool brand PAW Patrol, and Calm, the number one app for sleep, relaxation and meditation.
Artistry X Brandalised
In April 2024, we launched we launched our new arts & craft brand, Artistry. The aim was to bring impactful & accessible arts & crafts to the next generation of artists at any age & experience!
Crayola Imagipals
From concept to creation with Crayola! Developed by our creative product team, Crayola ImagiPals offer a dynamic blend of surprise, collectability, and interactive play, transcending traditional stationery items.
Barbie Hair Accessories
The brand and movement of 2023.
We were thrilled to be able to bring to life our debut Barbie hair accessories collection during a truly iconic year for Mattel’s Barbie brand.
Calm X PAW Patrol
A proud partnership for us to develop the debut collection for a special collaboration between the top-rated preschool brand PAW Patrol, and Calm, the number one app for sleep, relaxation and meditation.
Artistry X Brandalised
In April 2024, we launched we launched our new arts & craft brand, Artistry. The aim was to bring impactful & accessible arts & crafts to the next generation of artists at any age & experience!
Crayola Imagipals
From concept to creation with Crayola! Developed by our creative product team, Crayola ImagiPals offer a dynamic blend of surprise, collectability, and interactive play, transcending traditional stationery items.
Barbie Hair Accessories
The brand and movement of 2023.
We were thrilled to be able to bring to life our debut Barbie hair accessories collection during a truly iconic year for Mattel’s Barbie brand.
Our Culture & Values
The driving force behind our brand, business, behaviours & decisions.
Like what you see?
Let’s talk!
Curious about what The Consumer Product Playhouse can do for your retail business, brand or career? Send us a quick message below!
